The Doctor Won’t See You Now
Obtaining access to busy physicians grew more difficult for pharmaceutical representatives in 2009. The number of physicians willing to see most reps fell nearly 20% The number of prescribers refusing...
View ArticleTreading Lightly – A New Approach for Pharma
Last week, the Wall Street Journal reported on a dramatic change occurring in the pharmaceutical industry. The on-line article explored how many of the big pharma companies are changing their...
View ArticleDeath of the Pharma Sales Rep?
We’re not feeling a whole load of Christmas cheer among the pharmaceutical industry this festive season. First came the news that GSK is phasing out all payments to doctors and will no longer be...
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